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Master thesis, The blue box at your doorstep

Älmhult, Comté de Kronoberg - Explore le lieu Développement du Business Intern

Description de poste

Company description

IKEA has the ambition to inspire and enable more than 1 billion people to live a better everyday life. We want to offer affordable and accessible means for sustainable living through home furnishing solutions, knowledge and ideas in all customer touch points. 


Job description

We are now looking for 2 students that want to write their Master's thesis at IKEA of Sweden from January 2022.

There has been a huge shift in society connected to convenience, ease of shopping, increased online shopping, and people, in general, expecting every shopping experience to be unique as well as delivered immediately. 
Today IKEA has a blend of the customer offer in physical stores as well as an online presence.  

Covid 19 has accelerated IKEA and many other retailers’ online business, but working from home and reduced social contacts has also made people realize that they like the convenience of online shopping but they also miss the physical products, personal contacts, and the ‘see, touch and feel’ of shopping in the stores.

What we want you to investigate in the thesis

•    What sits in between online shopping and bricks and mortar retail?
•    If we stretch to a future of autonomous vehicles and uber levels of convenience, what could an IKEA offer look like where the IKEA showroom experience comes to you, instead of the other way round?
•    What would IKEA customers want and not want? What is a good experience and how far could this be pushed? What needs to become mobile and what should remain in the store, in the blue box?
•    When could this happen? How fast is the pace of change?
•    What would IKEA need to change to remain successful in this new world?


Qualification

•    Passion for innovative solutions and looking beyond the current reality.
•    Different thinking which will give an outside-in perspective to IKEA 
•    Interest in people's needs and dreams and focusing on solutions to meet these.
•    We see Industrial economics, logistics, product development, management as well marketing and urban planning as a good knowledge base but innovative thinking is key


More Information

This project can be done remotely. Face-to-face meetings can be arranged based on the need in Sweden. 

If you have any questions about the assignment, please contact IKEA Supervisor Johan Gréen, johan.green@inter.ikea.com
We are looking forward to your application!

Please submit both your CV and motivational letter in English by the latest October 17th.

Please note that if you write in pairs, you still need to apply separately.
We are reviewing applications as they come through so don’t wait to apply!

Please note:
To take part of the Thesis work, you have to be enrolled in a Thesis course provided at university level/Thesis agreement with the university.