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Marketing & Communication Leader – BA Food

Malmö, Comté de Skåne - Explore le lieu Marketing & Communication Temps plein

Description de poste

Company description

Do you have a passion for marketing and communication? Do you easily create unique and relevant communication for products? Can you transform information to truly inspiring customer benefits that turn interested shoppers into keen IKEA lovers? Here it is. Your chance to take on the challenge as Marketing & Communication Leader 

At Business Area Food (BA Food) we are passionate food lovers that develop and provide delicious, desirable, healthy and sustainable food for the many people around the world. Food that is accessible and affordable for the many people.
No doubt food matters to people and the planet and to the IKEA business. Our Food business is a strong contributor to the IKEA brand and business growth and we have the ambition to drive positive change in the food industry.

The journey ahead in Food is very exciting. Over the next years, we will continue to strengthen the core of what we do -developing food that is good for people and the planet.  We dare to challenge ourselves, living our values, every day and we embrace the future and face the opportunities to enable success.

Now we want to strengthen our Food team with someone who shares our passion for food and our values.
Do you want to be part of our exiting journey?
Right now we’re looking for a Marketing & Communication Leader,
 come and join our great team where we are working together, taking part and wanting to make a difference.


Job description

As Marketing & Communication Leader (M&C Leader), you will be a part of the Range & Product team and together with your colleagues in the team you will lead, plan and ensure that the range and products delivers to set objectives and goals in connection to strategies and business plans, throughout the entire life cycle end to end within the entire IKEA value chain.

As M&C Leader you are responsible to develop, plan and execute the agenda for an impactful and attractive offer through marketing and communication to reach IKEA positioning, brand and growth objectives.  You are responsible to create a unique value proposition based on competition, business segments and specific market conditions with the aim to gain long term market share. Together with the Marketing & Communication Manager and Marketing & Communication function, you will lead the amplification of the offer through range and product communication, and range presentation as well as contributing to sharing how we do business.

In this role you will have an assignment to lead people within the M&C function, during the BA Food transformation


Qualification

The Marketing & Communication Leader is part of the M&C function and reports to the Marketing & Communication Manager

In the role we believe that you have:

  • excellent ability in creating marketing and communication impact and processes to inspire, communicate and visualize concepts and ideas to create the best possible offer
  • great leadership capabilities to lead business and people in a fastmoving environment
  • strong ability to interpret, transform and execute strategies and insights into development needs and marketing and communication plans
  • strong ability to combine working on a strategic level with taking action on an tactical/operational level as well as identify opportunities and gaps
  • strong ability to contribute to overall performance and the development of the range and product team
  • experience in creating and managing business planning with good understanding of the value chain
  • knowledge of the prerequisites for successful digital presence
  • excellent ability to, built on insights and customer needs, develop a strong and commercial customer meeting through marketing and communication
  • guided by simplicity and always strive to exceed customer expectations by delivering high quality communication
  • several years of experience working with marketing and a solid track record of marketing and/or communication, preferably with an academic degree in Marketing or equivalent

You could have experience from working in IKEA – with communication in Range & Supply, in retail at a Service office, but also a background from other businesses working with marketing & communication. You are a true ambassador of IKEA culture and values and you are fluent in English, both spoken and written!


More Information

Does this sound like your next challenge?

We look forward to receiving your application in English latest 20th of October 2021. Please note that we will be interviewing continuously, which means that we may close the application process earlier than stated if we find the right candidates.

If you have any questions regarding the positions, please contact Sandra Lindh Marketing & Communication Manager, BA Food at sandra.lindh@inter.ikea.com. If you have any questions regarding the recruitment process, please contact Marie Sandman on +46 768545309.